In 2001 Benito left New York City, where he was president of a graphic design firm, to raise his children on the East End of Long Island. That decision has led him to be on or in the water about 200 days a year, lately chasing flat water more than surf. Working as a columnist for The Sag Harbor Express, Benito developed the paper’s lifestyle section and its top-earning magazine group. He is currently writing features for pleasekillme.com, a popular online magazine known for compelling glorying of subcultures and its #thisiswhatscool hashtag. Benito still enjoys helping brands express themselves in ways that bring their distinct personalities to life.