One of the extraordinary aspects of living in 2020 is to witness the resurgence and uplevelling in the use of technology especially around the watersports arena. It is exciting to watch and inspiring to take part. From the Virtual Molokai 2 Oahu race where over 1,700 paddlers explored their edges in taking on a 16 or 32 mile paddle challenge in their own back yard, to the plethora of online trainings (thanks, Annabel Anderson!), podcasts and more, 2020 has been a year rich in learning how to connect when we can’t meet in person.
And now, the Orlando Surf Expo has gone virtual as well! Shop keepers can’t keep product in shop, paddleboard sales are increasing as more people take to the water for our favorite outdoor, recreational activity. The Surf Expo is linking shop owners together with manufacturers, brands and media in an online event this September 16th – 18th, 2020.
Surf Expo to Provide Virtual Platform for Trade Show 2020
Rod Tomilson, the Category Manager for Surf, Skate & Paddle at the Surf Expo says:
“More than sixty-percent of retailers who pre-registered for our September in-person show told us they can’t keep inventory in stock and need product now.
The Surf Expo Connect platform offers a new way to make contact, hold meetings, and present your products to qualified retailers and media from the United States and around the globe, all in one place.
Our platform offers multiple touch points for you to connect with buyers and media within your Virtual Booth where you can promote your brand, available-to-ship inventory, new products, show specials, catalogs and host video demos (line presentations, product demos etc).
One week before the show, retailers will have access to search the brand directory and request appointments. Once the live show opens, retailers gain access to your virtual booth throughout the three-day show, and for 60 days following the show.
What is a Virtual Booth?
- Generate Sales Leads – Easily customize pages with your product information and create calls to action/contact forms to gather leads that you can access at any time.
- You can set up calendars for everyone on your team for retailers to book/request appointments.
- Connect with Retailers – Request meetings with registered retailers. Searching for your ideal customer is easy, then contact them right through Surf Expo Connect.
- Hold meetings, line showings, and an unlimited number of events at any time in your individual Meeting Room, which integrates with Zoom or a provider of your choice.
- Link to your existing third party B2B system right from your virtual booth!
Access booth analytics any time through your admin dashboard to track page views, downloads and access contact form data. Our Premium package also includes a detailed post-show report of who visited your booth, including retailer contact data.
I hope you’ll exhibit in September, and take advantage of this opportunity to connect with retailers now!” – Ron Tomilson,
An exciting opportunity to discover a whole new platform for connecting across retailers, brands and media all from the comfort of your own computer.
You can learn more by attending the Surf Expo’s LIVE WEBINAR on Wednesday, August 12th @ 1PM EST. Roy Turner will discuss what you can expect from Surf Expo Connect.
See you there!
Check out Standup Journal’s Review from the 2017 Surf Expo HERE.