Boardworks/Rogue undergoes a shift with moving of main office and operations back to parent company, Confluence Outdoors, in Greenville, South Carolina.
Confluence Outdoor Moves Boardworks HQ to East Coast
In yet another consolidation move within the stand up paddling industry, parent company Confluence Outdoor moves the Boardworks surf and stand up paddle brand’s base of operations to Confluence head quarters in Greenville, South Carolina.
In a press release from Confluence Outdoor last week, the company announced it will be managing the Boardworks product line out of their main head quarters in South Carolina as soon as June 2019. See below:
“Confluence is focused on the development of innovative product and superior service to our retailers and customers. As a part of this long-term strategy to focus on innovation and improved service, the Boardworks product line will now be managed out of Confluence’s longtime HQ office in Greenville, SC.
This move will continue to build on the success that an incredible Boardworks team has created and will provide for greater service levels to our customers, also allowing the brand to leverage the warehousing and shipping capabilities and state of the art innovation and resources within the Confluence facility. There are no changes to the Boardworks brand, other than the physical location of the HQ. The decorated athlete team will continue with Boardworks’ full support. With many shared customers across all of Confluence’s brands, numerous areas will now be better serviced, and systems improved with this consolidation.”
A Change in the Tide at Boardworks?
Confluence acquired the Boardworks brand, an industry favorite for surf and stand up paddling, back in January of 2015. Since the time of acquisition, the Boardworks team has maintained their offices is Carlsbad, California and worked closely with Confluence in order to optimize the strength of both companies in order to achieve production and performance goals.
In 2017, Boardworks signed a global licensing agreement to partner with Rogue SUP, a performance SUP and surf brand founded by owner Rick Karr. This announcement came on the heels of the company’s appointment of Karr as Boardworks’ new general manager in January 2017. Both Karr and Boardworks’ brand manager, Andrew Mencinsky made a good team and strategic alliance in the development of both brands. Good things were on the horizon.
As the co-branding continued to develop, Boardworks/Rogue signed on premiere SUP & surf athletes Mo Freitas, Olivia Piana, Fernando Stalla and Lara Claydon into their wheelhouse to showcase the growing brand’s production line and to infuse athlete input in the design process.
Confluence Maintains Production Levels are Strong
Last week’s announcement to draw Boardworks’ programming back to Confluence head quarters on the East Coast indicates some bumps in the brand’s growth. Sources within the Boardworks team say that Rick Karr, owner of Rogue has been released from his contract with Confluence and that industry mainstay Andrew Mencinsky – formerly of the Enthusiast Network and current president at SUPIA – may also be part of the fall out.
Considering that Boardworks is Confluence’s premiere stand up paddle and surf brand in a company that is focused on kayaking and boats, we hope the impact of this move won’t change the brand’s longstanding presence within the surf & paddling industry.