2018 Sup Shop of the year winner, Karen Marvin of South Shore Paddleboards, pauses for a moment on her way to a cauldron boiling in East Hampton, NY for a fundraiser for clean water.

South Shore Paddleboards wins Sup Connect’s 2017 Sup Shop of the Year award
Karen Marvin of South Shore Paddleboards in Babylon, NY works tirelessly. She is up at dawn to get her kids to school, drops them off and then heads to the shop where she works most days by herself to make the magic happen.
Karen opened South Shore Paddleboards about 5 years ago to calls of “You’ll never make it,” in a village that – at the time – hadn’t even heard of paddleboarding. Single-handedly, this gal has created a community of paddlers through her presence and shop (which feels like walking in to her home) where she greets people daily by name with a hug and a smile.
Karen Marvin creates real-life magic in the world of stand up paddling
Karen’s accomplishments include completing the 24-mile SEA Paddle NYC around Manhattan on several occasions, providing paddle clinics at the shop with the likes of Chuck Patterson, Connor Baxter and Zane Sweitzer as well as holding her own event – The Race for the Great South Bay – every August to raise awareness for clean water initiatives in her surrounding waters.
Karen’s energy is non-stop. Her smile is infectious and her stoke is REAL. If you have paddling needs anywhere from western Suffolk to New Jersey, Karen is a quick stop away and ready to meet you in between for delivery, discussion and helping paddlers get on the water. See her profile in our Sup Shop section here at Standup Journal online.
And if you stop by, be sure to tell her we sent ya!