Santa Barbara, CA, December 9, 2015 – Starboard SUP announced today that they will be launching a new initiative – growing the National Grassroots Team Program in the USA by enlisting 100 new Brand Ambassadors. “We see a lot of potential in the US market,” said Starboard CEO and brand visionary, Svein Rasmussen, “…and it all starts on the front lines with passionate locals who, like us, want to take SUP to the next level”.
To head this program, Starboard is bringing on Jim Brewer as the Starboard SUP Team Manager. A pioneer of the SUP industry, Jim has over 10 years of relevant experience, spanning from being a sponsored team rider himself to managing his own team and traveling the world photographing talent. His career has included involvement on all levels of the supply chain, including distribution, retail operations and sales.
“I look forward to discovering the next SUP superstar and helping stoke out the weekend warrior that wants to be a part of a fun team and ride the best boards on the planet” said Jim.
Who are Starboard Brand Ambassadors? They are unique individuals who show a passion for stand up paddleboarding and embody the Starboard tiki-life culture. They are active members of their local SUP communities who love the Starboard brand and can engage an audience on Facebook, Instagram or Twitter. These ambassadors will be encouraged to participate in local “Tiki Tour” events and spread their passion and enthusiasm for the sport of stand up paddleboarding.
In addition to the 100 Brand Ambassadors, Starboard will also be building an elite group of National Team Riders. These are exemplary individuals who are the leaders in the race scene or in their respective SUP disciplines.
In 2016, you can expect these riders to become the face of Starboard SUP in the USA.
Apply to be a Starboard Brand Ambassador or National Team Rider: