Major Milestones Reached for the Stand Up Paddle Industry Association

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Global Partner

Anthony Scaturro, CEO of Flow Sports, provided great insight into the rise and decline of Windsurfing and Snowboarding, pointing out the power of an industry association to set the ‘tone’ of sport and generated a fantastic discussion about the brand image of “Stand Up Paddling”. Mark Capper from Kompas Strategies shared with us about next steps in market research.

Beautiful lunches served on the patio, an open industry party, generously sponsored by Kona Brewing and a members only dinner provided a great chance for manufacturers, retailers, event planners, media, instructors and athletes to meet and socialize.

The outcomes from the Summit saw universal agreement that the growth of the sport, the support of youth and grass roots events, access to water and the ability of the Industry Association to be a proactive driver of the sport were all vital to the ongoing success and sustainability of the sport.