As an elite YOLO Board team ambassador, McCann will contribute her yoga knowledge and background to the company’s growing YOLOFit initiative
Santa Rosa Beach, Fla. (June 19, 2013) – Del Mar, CA-based Kathryn McCann recently joined the YOLO Board Elite Team Riders West Coast team. She will assist in the expansion of the YOLOFit program, raise awareness of the yoga and fitness dimensions of SUP, lead teacher training certifications and retreats and host group lessons in San Diego. She joins a growing team of over 19 elite SUP athletes representing the brand from coast to coast.
“Kathryn’s positive and innovative approach to integrating SUP with yoga and other fitness elements will be a great asset to YOLO Board as we expand our program offerings,” said Mitzi Archer, Director of Marketing at YOLO Board. “Her varied background and expertise along with her enthusiasm for the sport will be an outstanding addition to the YOLO Board family.”
Raised in New York and New England, McCann grew up with the influence of the ocean and was introduced to SUP while living in Hawaii. A former dancer and performer, she studied with The Boston Ballet and graduated from East Carolina with a BFA in Ballet. Now a full time yoga instructor, McCann incorporates her love of SUP into her work by offering yoga classes on the water. In addition to teaching, she founded a corporate yoga business which provides in-office classes at times compatible with the typical corporate schedule. In 2012, she helped to launch SUP Yoga Teacher Training Certifications accredited through Yoga Alliance. McCann recently taught SUP Yoga classes during 2012 Yoga Journal Conference in San Diego and was featured as a SUP Yoga instructor at Wanderlust Oahu 2013.
“I am so excited to join the YOLO Board team and to connect with like-minded people in the SUP industry,” explains McCann. “I feel fortunate to have this platform to
share my knowledge and passion for both paddleboarding and yoga. SUP Yoga offers the magical experience of balancing the mind, body and spirit while being surrounded by the serenity of the ocean.”
To learn more about McCann along with the rest of the YOLO Board Elite Team Riders, please visit www.YOLOBoard.com. For additional company information, please call 850.424.6852 or email info@YOLOBoard.com.
About YOLO Board
“Jeff Archer and co-founder Tom Losee didn’t invent SUP or its boards … but their savvy, marketing-driven approach has, despite the sport’s West Coast roots, made the Santa Rosa Beach, Fla-based company an industry leader in just five years,” said Entrepreneur magazine. Established in 2006 along the world-renowned beaches and diverse waterways of Northwest Florida’s Gulf Coast, YOLO Board is a standup paddleboard (SUP) brand that is aptly named for the lifestyle mantra, “You Only Live Once.” The bi-coastal company manufactures a variety of boards suited to fit any paddler, from the recreational novice to the elite pro racer. Rentals, lessons, corporate and team building packages and seasonal community race events are available through YOLO Board Adventures’ two locations in WaterColor, Fla. and Sandestin Golf and Beach Resort, as well as their retail location in Santa Rosa Beach, Fla., new flagship store in Miramar Beach, Fla. and Old Town San Diego, Calif. For more information, visit www.YOLOBoard.com or call 850.622.5760.