Pacifico Titles the US stops on the Stand Up World Series

Wednesday 13 June

Pacifico Titles the US stops on the Stand Up World Series

Pacifico Beer that has long been synonymous with surf culture in the sunshine state of California, is expanding their connection to the beach through their involvement in the Stand Up World Series across all US Stops in the Series.

Starting with Chicago on the 30th June, you will be able to experience the Pacifico lifestyle across the 6 US & Hawaii stops through 2012:

  • Chicago World Paddle Challenge, North Avenue Beach: 30th June – 2nd July
  • North Shore Paddle Challenge, Turtle Bay: 11th – 12th August
  • Miami World Paddle Challenge, Miami Beach, Florida: 8th – 9th September
  • Tahoe World Paddle Challenge, Lake Tahoe: 15th – 16th September
  • Huntington Beach Pro Grand Slam, Huntington Beach, CA: 2nd – 8th October (Race: 6th – 8th)
  • World Championship Finals, Turtle Bay: 12th – 14th October

More to follow at, inclusive of online registration for all events, previews, trailers and course info.


First up: the Chicago World Paddle Challenge, 6/30 – 7/2

First up is Pacifico’s Chicago World Paddle Challenge, presented by Starboard and in association with Maui Jim, running from June 30th – July 2nd, breaking new grounds for the Stand up World to create one of the most high profile events of the Stand Up Paddle Season.

The event will feature some of the world’s best paddlers from Europe, Hawaii, the US, Australia and beyond, but also welcome the ever growing community of paddlers in the mid west to join in the fun at North Avenue Beach, right at the heart of the City.

A big prize-purse combined with vital ranking points for qualification and overall standings on the Stand Up World Series will be on offer as we lead up to the homecoming in October to Turtle Bay, on the North Shore of Oahu for the prestigious and climactic World Championship Final.

To register please go to: and for more information, previews and trailers, you can visit


Next up on the Pacifico US Series is at our HQ: Turtle Bay

Next up for Pacifico’s US stops on the Stand Up World Series will be the North Shore Paddle Challenge, brought to you by Naish Hawaii and Turtle Bay: taking place from the 11th – 12th August, the North Shore Paddle Challenge will be Hawaii’s first World Series stop for 2012 and a great forerunner to the World Championship Finals in October, as well as means of qualification for local Hawaii and international athletes alike.

Registration to open this week online at


Miami Beach Florida will follow for World Series in US

Miami Beach, Florida will be the next rendez-vous for the Stand Up World Series in the US, as the world’s best congregate with the local talent for the next showdown on the Pacifico US stops of the Stand Up World Series.

Stay tuned to


The Stand Up World Series heads to Tahoe in September

The next stop on the Pacifico Series here in the US will be the Tahoe World Paddle Challenge, featuring the dynamic long distance from South to North on Lake Tahoe, the Tahoe Fall Classic.

More information to follow on this race to be contested in the unmistakeable surroundings that Lake Tahoe provides. Stay tuned to


Huntington Beach Pro Grand Slam: Race & Surf events

Like we saw in France and will see in Brazil in late August / September, the World Series event in California will combine with the World Tour Surf event in the creation of a Grand Slam event featuring the very best in the world from surfing and racing events.

Pacifico’s presence here in Huntington Beach is longstanding, from its association with the US Open of Surfing, to its Surf City nights going on through the summer at this iconic US City.

Watch for the event’s dedicated microsite coming soon and stay tuned for more info and registration


World Championship Finals will come home to Turtle Bay

After a year of traversing the globe, the Stand Up World Series will come home to Hawaii and more specifically, Turtle Bay Resort for the fitting, prestigious and climactic World Championship Finals on the North Shore of Oahu. Featuring the dynamic sprint slalom through the surf by the Pool Bar and the legendary downwind run from Turtle Bay to Haleiwa, this event will provide a fitting close to the 2012 season and to Pacifico’s US events on the Stand Up World Series.

Stay tuned for more as we build up to this climactic final for the 2012 season right here


Next up for the international events on the World Series

Coming up next on the Stand Up World Series, the Oleron SUP Challenge will run from the 22nd – 24th June 2012, so if you haven’t entered yet, go to to secure your place in this beautiful region of France. Also, you can view the trailer for the event now

Following this will be the Betsafe Paddle Challenge taking place in Varberg, Sweden from the 14th – 15th July 2012. For all registrations and more info, please go to


Starboard continue their strong involvement with events

Following their involvement in the 2011 Huntington Beach Pro (continued into 2012) and the Sunset Beach Pro in 2012 for the Stand Up World Tour, Starboard expand their involvement with the Waterman League’s global event program to include our flagship events in Oleron, France and Chicago. Both key events in the 2012 Stand Up World Series season, Starboard has made their presence felt in the industry and on a global scale.

Starboard also supports some of the sport’s leading athletes: from current rankings leader on the Stand Up World Tour, Sean Poynter, to Racing Champion and World Tour Surfing competitor Connor Baxter, not to mention the wild man Zane Schweitzer and one of the women’s leading lights, Annabel Anderson, Starboard’s contribution to the growth of the sport and the platform for these incredible athletes to express themselves is undeniable. A big Mahalo goes out to Starboard.


Maui Jim becoming synonymous with the World Series

Following their involvement in the Sunset Beach Pro, Stop one of the Stand Up World Tour, Maui Jim have stepped up for both Chicago and Oleron World Series events: we are not only proud to be associated with such a high quality brand, but excited to develop our partnership with the brand through 2012 and into 2013.

It should also be noted that their roster of high profile athletes includes but is not limited to Connor Baxter, Zane Schweitzer, the Napoleons, Candice Appelby and many more – this only strengthens their position as one of the global leaders for eyewear in this incredible sport of Stand Up Paddling.


Stay tuned to for the latest


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