On March 28, 2012, Corran Addison left Imagine Surf to move on to new projects.
Corran founded Imagine Surf in January of 2002 in Montreal Quebec. It started as a surfboard manufacturing company that in 2004 began to teach surf classes on Montreal’s St Lawrence river waves. By 2006 Imagine Surf had an international distribution for it’s surfboards and was arguably Canada’s largest manufacturer of surfboards. In the spring of 2007 Imagine began to manufacture Stand Up Paddleboards, beginning with what was then a cutting edge design called the Cutback that was only 7’11” – remarkably short for the time. The evolved design is still in production today.
Following the sale of Imagine to the Contrarian Group in August of 2010, Corran moved the operation to Southern California, and continued on as the companies President. In January of 2012 the company was again sold to the Pryde Group, a Hong Kong based company.
“We have different ideas on which direction the company should go,” Corran commented about his departure. “My strengths are in innovative design and brand building, and this was not the direction they wanted to take the brand, so the relationship with Imagine Surf no longer made a great deal of sense”
“The brand will continue to grow, and I wish them the best of luck,” Corran continued. “As for myself, I’m very excited about what the future holds in this fast growing sport and industry, and my continued role within it.”