SUPhipster Carries Board So YOU Don’t Have To!

Global Partner

When purchasing a stand up paddle board, one of the key selling points is whether the buyer (YOU) can lift and carry it easily to bring it to the water. Well, what if there were a NEW DEVICE that takes all the stress out of the carry?

Welcome, SUPhipster: the new carry-all harness for your SUP!

SUPhipster:  Carrying a Paddleboard with Ease & No Hands

What is the SUP Hipster? It is likened to a belt version of the hook-shaped racks used by surfers to carry surfboards on a bicycle. As the name cleverly suggests, the hook hangs off your hip.

Paul and Jeremy of Townes & Co created  this harness to help paddlers carry boards using a hands-free system that goes around the waist. The board rests in the above mentioned hook on the paddler’s hip, making the carry of a SUP board suddenly so easy!

Check out the video above to learn more about how SUPhipster works.

For convenience, for transportation and for great gift giving, the SUPhipster provides ease and maneuverability in SUP carrying.  Stay tuned for a full Gear Review to come here at Standup Journal Online.

For more information about SUPhipster, check out the website:

Aloha & see you on the water~




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Evelyn O'Doherty, editor & publisher of the new Standup Journal 2.0 is a former school teacher gone rogue. She left her career as a teacher in order to spend more time near or on the water after learning to surf turned her life around (upsidedown?). She is a year-round surfer and paddler living on the eastern tip of Long Island in NY who is a certified SUP instructor, seasoned SUP racer and avid longboard surfer. Evelyn was hired as Online Editor to Standup Journal in 2016. Her passion for the project quickly led to her success and eventually taking over the mag herself in Oct. 2018. Today, as editor, publisher and chief bottle washer at Standup Journal, Evelyn keeps her toes wet writing, traveling, paddling, surfing, and learning to foil. You can find her most days paddling out on Gardiner's Bay or surfing Ditch Plains in Montauk, NY.