Stay in the Zone: What to expect at this year’s Surf Expo Orlando!

Surf Expo Orlando Body Glove
Look for an increase in sustainable standup paddleboard constructions, innovative new accessories and paddling wear for all seasons at this year's Expo.
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The 2017 Surf Expo is right around the corner!  Wednesday, Sept. 6th – Saturday, Sept. 9th, retailers, exhibitors, signature brand athletes will be getting a FIRST look at the 2018 line of standup paddle, surf, canoe & kayak equipment.  It’s a stoke fest and more!

Here’s what you can expect to see at the 2017 Surf Expo in Orlando:

Surf Expo Orlando Body Glove
Look for an increase in sustainable standup paddle board constructions, innovative new accessories and paddling wear for ALL seasons at the 2017 Surf Expo!

Surf Expo is next week!

The 2017 Surf Expo anticipates more than 12,000 buyers from around the globe to come and get first dibs on the Standup Paddle & Surf industry’s 2018 incredible equipment line up.

Whispers have been heard and rumors are mounting about innovative new product lines, board constructions, eco-friendly sidebars and accessory equipment.  The Surf Expo is a place to make connections, get educated and buy, buy, BUY for the upcoming seasons.  We love it!

Scott Stahley, Clay Feeter, Evelyn O'Doherty Standup Journal Surf Expo 2017
Standup Journal’s online editor Evelyn O’Doherty will be roving the halls reporting on equipment updates, interviewing industry personnel and athletes alike at the Expo to share the wealth of knowledge that comes from attending this exciting industry event!  Look for us by the Sup Demo Pool and say hello!

What to Expect at the 2017 Surf Expo in Orlando:

THE LARGEST and most comprehensive selection of Standup Paddle, Kayak, Canoe and Surf products and brands under one roof at the Orange County Convention Center in Orlando, FL.  It is an exciting array or top brands, innovators and industry leaders.  View the FULL Exhibitor List to schedule your appointments!

Sept. 6th is Demo Day, sponsored by Hobie, and will be held at Bill Frederick Park at Turkey Lake from 12PM to 5PM.  This is a great way to test out the new equipment for yourself and get a sense of what’s ‘under foot’.  Demo Day includes top brand names including BIC Sup, Hobie, Boardworks Surf, Body Glove, BOTE, Bixby, Epic, Michael Dolsey Designs, Solace Sup,  ECS Boards Australia, Stellar Kayaks and more!

Sept. 6th, SUPIA will also host it’s “Industry Edge, Leadership Summit” for members, leading a conversation for industry leaders on success in business and growth of the standup paddling industry overall.

Sept. 7th – 9th (Thurs – Sat) hosts the trade show at the Orange County Convention Center from 9AM-5PM for all retail buyers.

Sept. 8th (Fri) Don’t forget the AWSI Windsurd, Kiteboard and Sup Awards Party!  Top brands, riders and retailers will be showcased and awarded in this annual industry event!

Chris Bertish Standup Journal cover shot
Standup Journal’s Fall 2017 edition is going to be the ONE to get your hand’s on! Stay tuned for MORE info!

We have a couple of surprises in store for YOU!  Standup Journal’s location will be by the Sup Demo pool where we will be handing out FREE copies of our historic Fall issue featuring ultra waterman Chris Bertish.

This issue will become a collector’s edition as it details the construction of Chris’ craft, the ImpiFish, tells Jeff Clark’s story of Chris’ incredible arrival in Antigua and includes other feature articles on legends Richard Hallman, Jeff Clark and Kaylan Dahl.

Stay tuned on a chance to get this special issue SIGNED by a legend!  More on that to come …


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Evelyn O'Doherty, editor & publisher of the new Standup Journal 2.0 is a former school teacher gone rogue. She left her career as a teacher in order to spend more time near or on the water after learning to surf turned her life around (upsidedown?). She is a year-round surfer and paddler living on the eastern tip of Long Island in NY who is a certified SUP instructor, seasoned SUP racer and avid longboard surfer. Evelyn was hired as Online Editor to Standup Journal in 2016. Her passion for the project quickly led to her success and eventually taking over the mag herself in Oct. 2018. Today, as editor, publisher and chief bottle washer at Standup Journal, Evelyn keeps her toes wet writing, traveling, paddling, surfing, and learning to foil. You can find her most days paddling out on Gardiner's Bay or surfing Ditch Plains in Montauk, NY.