WatersEdge SUP Appoints New Chief Executive Officer


Fast Growing Board Manufacturer Welcomes David Rush

Global Partner

David Rush of Waters Edge Sup 1Orlando, FL – WatersEdge SUP announced today that David Rush has joined the company as Chief Executive Officer. The fast growing, Made-In-The-USA paddleboard manufacturer is excited to welcome David and expects to benefit greatly under his leadership. Already one of the largest paddle and surfboard manufacturers in the country, Rush is expected to draw on his management expertise and reputation as a competitive SUP racer to build on the company’s successful foundation, and propel continued growth.

A second-generation Floridian, David is a graduate of The University of Florida. Early in his career he gained a reputation for capably managing staff to complete large, complex hospital, hotel and commercial construction projects on time and within budget. David is passionate about the paddleboard industry. As a WSUPA certified instructor and avid paddleboard racer, he has created an extensive network of relationships with fellow paddlers, board manufacturers, shapers, designers, race promoters, paddleboard excursion operators, retailers, and vendors across the country.

David’s love of the sport is a family affair. His fifteen year old son is also a sponsored team rider, and competes regularly across Florida as an elite class racer. As CEO of WatersEdge, Rush will draw on both his management skills and SUP background as the company continues to develop distinctive, high quality SUP product.

“It’s not often that most people get the career opportunity to pursue and be a part of something which they have such an ardent passion for. I am extremely excited about this opportunity and look forward to the growth and successes that we are planning for WatersEdge SUP.” – David Rush

About WatersEdge SUP:

WatersEdge Stand Up Paddle Boards are everything America stands for: home grown with pride, hand-sculpted with care, and created for all bodies of water and people. We are proud to be one of the few SUP companies that are truly 100% American made. Designed and shaped by world-renowned master board craftsman, Erie Peeples, these imaginative works of art have it all – the legendary speed and performance characteristics of Erie surf boards, combined with the stability and durability perfect for waterways everywhere.

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