Laird StandUp appoints New Marketing, Sales, and Team Manager

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Global Partner

Laird StandUp appoints Marketing/Sales/Team Manager.

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     Bellingham, WA: Nidecker USA, the distributor of Yes, Jones, Slash & Nidecker Snowboards, Now Bindings and Laird StandUp Paddle boards have hired Mark Paaluhi for Marketing/Sales/Team Manager for the Laird StandUp brand.

     Prior to joining Nidecker USA, Paaluhi worked at and founded “Day at The Beach Events” as a Marketing and Event Management Specialist, overseeing the integration of new products, and providing sales strategy, quality assurance and marketing plans. He was responsible for initiating a marketing plan for PUMA SE in the activation of the PUMA Marmostro VO70 Race boat and the PUMA/Laird StandUp Paddle board resulting in tens of thousands of people to demo the PUMA Laird StandUp board and experiencing the PUMA Marmostro VO70 Race boat during the 2011-2012 Volvo Ocean Race.

     His professional background includes managing events, providing sales management and marketing, broad product design, team development and bringing leading products of major outdoor sports to market on time and on budget. Before joining Body Glove International, he was a Professional Beach Volleyball player who contributed to the growth of beach volleyball, assisting with various charity events, and organizing exhibitions at numerous locations around the world. Paaluhi grew up surfing and playing beach volleyball in Hermosa Beach, CA and is an avid beach-goer who brings decades of beach lifestyle experience to Laird StandUp.

     “My new role as Marketing/Sales/Team Manager is a very exciting opportunity for me. It is a chance to bring my professional background and experience together with my passion for watersports,” said Mark. “With Mark’s marketing and sales background, combined with his experience as a professional athlete, we are confident that he will be an important contributor to developing the growing distribution and visibility of the Laird StandUp Brand,” said Byron Seegers, Brand Manager of Laird StandUp.

     The sport of stand up paddle is growing at a fast and steady pace. Passionate enthusiasts for the sport are driving the demand for higher quality products with increased performance. Laird StandUp, the pioneer of the sport, offers these athletes the best performance and quality products on the market.

   The sport of stand up paddle is growing at a fast and steady pace. Passionate enthusiasts for the sport are driving the demand for higher quality products with increased performance. Laird StandUp, the pioneer of the sport, offers these athletes the best performance and quality products on the market.

 

www.LairdStandUp.com