Surfing Icon Shaun Tomson Releases Inspiring New Book “The Code”

Shaun Tomson the code

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Shaun Tomson Releases Inspiring New Book "The Code"World champion surfer and best-selling author Shaun Tomson releases The Code (Gibbs Smith, $16.99, Hardcover, 136 pages, August 2013, ISBN: 978-1-4236-3429-4), a simple strategy for confronting everyday challenges and making positive, life-changing decisions. In 12 personal stories Shaun shares the power of “I Will”—a code that has carried him to the heights of professional success and helped him navigate the depths of profound grief after the loss of his teenage son, Mathew.

“All you need to turn hope into action is to write your promises down and say them out loud—to make a promise to no one but yourself. The Code is about many things—faith, courage, creativity, determination—but above all it’s about the 12 promises we make to ourselves about the future.”–Shaun Tomson

Shaun Tomson, author of The CodeTomson’s new book was inspired by the students at Anacapa School, a small, independent school in his hometown of Santa Barbara, California. After speaking to the students Shaun asked each of them to create their own personal code, their vision of their future – to take just 20 minutes and think about their goals and write them down, starting every sentence with the words “I Will”. A week later, Shaun received the answers. “They were beautiful, sensitive, full of humor and hope. In essence the kids wrote a series of promises they had made to themselves.” It is the student’s “I Will” statements that create the framework for the book.

Shaun Tomson, a native of South Africa, won surfing’s world championship in 1977 and was listed as one of the most influential surfers of the century. He graduated from the University of Natal with a business finance degree and launched two popular surf apparel brands in the 1980s and 90s. Tomson authored Surfer’s Code and produced the award-winning documentary Bustin’ Down the Door. Tomson is a board member of the Surfrider Foundation as well as the Santa Barbara Boys & Girls Club. A motivational speaker & business consultant, he currently lives in Santa Barbara with his wife, Carla, and son Luke.

Patrick Moser is the editor of Pacific Passages: An Anthology of Surf Writing (University of Hawai‘i Press, 2008). He collaborated with Shaun Tomson on Surfer’s Code: 12 Simple Lessons for Riding through Life and has written articles for The Surfer’s Journal and Surfer. He is currently Professor of French at Drury University in Springfield, Missouri, where he also offers a course on the history and culture of surfing.

For more information on The Code visit, Photo Downloads:, Facebook:, Twitter: @shauntomson, Media contact: Stephanie Taylor, E:, T: 646 251 3592 For a complimentary review copy in hardcover or PDF:


Shaun Tomson is a surfing hero, and he continues to inspire with words of wisdom and empowerment for future generations. He speaks from experience and has great advice about overcoming adversity and making good choices in your formative years.

Tony Hawk – Skateboarding Icon

All adolescents and their parents together would do well to read and ponder the inspiration and lessons contained in these pages.

Michael Weitzman MD
Professor of Pediatrics and Psychiatry
The New York University School of Medicine

Live The Code.

Shaun White – Snowboard Olympic Champion

Although The Code sells itself as a self-help book for teens, it is a much richer mix than that. It’s part memoir, part surf rap, part homage. Above all, it’s a gut-punching journey of emotional resurrection. Shaun Tomson confronts the darkest kind of tragedy—the death of his own son—with grace, intelligence, and a historic kind of hopefulness. The lessons herein penetrate in unexpected ways.

Steve Hawk, former editor Surfer Magazine

‘I will’ is a resounding mantra for youth of today. This is a great piece of literature that I humbly suggest is read by our children and their parents. Together they can and will change the world.

David Edelman MA, MBA, MFCC
President Board of Directors,
Santa Barbara Boys and Girls Club.

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