FOR IMMEDIATE RELEASE
4th Annual Ho’olaule’a, May 12-13
(MAY 9, 2012 – ORANGE COUNTY, Calif.) – OluKai’s 4th annual Ho’olaule’a (ocean celebration) kicks off this weekend in Maui, Hawaii. The 2-day event features paddling events for all abilities, including elite SUP and OC1 races. Paddlers will compete for gender equal prize money of $15,000 as they race Maui’s famous 8-mile Maliko downwind course.
Besides paddling, the festival will attract hundreds to thousands of spectators to a unique mix of cultural activities including Hawaiian games, live music and dance performances as well as sailing canoe rides – all free to the public. Headlining the entertainment on Saturday evening will be Molokai’s iconic waterman Ekolu Kalama singing and playing guitar in the outdoor setting of Kanaha Beach Park.
Preparations began several months ago as OluKai employees earned their way to Maui as part of OluKai’s ‘Ohana Giveback Program. Employees were challenged to volunteer locally a minimum of twenty hours as one of the prerequisites to travel to Hawaii and participate in the festivities. Twelve employees completed the challenge and will be flying out this week to help prepare and produce the ocean celebration.
On Monday, the OluKai employees and local volunteers will travel together to Honokowai Valley, a cultural heritage preservation site, and spend the day on reforestation and archeological stabilization projects with our ‘Ohana Giveback partner Maui Cultural Lands.
For more information on OluKai’s Ho’olaule’a event, including race registration visit www.olukai.com/Hoolaulea.
To participate in Maui Cultural Lands revitalization project, contact Ekolu Lindsey at MCL@hawaii.rr.com
OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet.
Through ourFit by Nature, Crafted by HandTMdesign principle, we build every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture.
In every facet of our business, we’re committed to respecting the people and the environments we touch. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, we established the ‘Ohana Giveback Programto support the efforts of those who continue to give back to preserve local cultures and traditions.
We are committed to be an environmentally responsible company as well as pledging to actively support and work for a clean environment and a better quality of life. Visit us at http://www.olukai.com.