Tower Paddle Boards Partners with Volusion and Mark Cuban to Make Millions



Published 10:15 p.m., Monday, April 16, 2012
 Budding business’ online store survives Shark Tank during Primetime TV appearance
Global Partner

Austin, TX (PRWEB) April 16, 2012

Tower Paddle Boards, an online store using Volusion’s leading ecommerce platform, was recently featured on ABC’s primetime TV show, Shark Tank, landing a partnership with billionaire entrepreneur and Dallas Mavericks owner, Mark Cuban. Tower’s growing online business specializes in selling stand up paddle boards (SUPs) to customers around the globe.

After being introduced to stand up paddle boarding, the fastest growing water sport in the world, by a friend in 2010, owner Stephan Aarstol began building his new ecommerce site. Tower Paddle Boards is a direct-to-consumer brand of SUPs based in San Diego, and is responsible for the company’s branding, imports and marketing. Their model of eliminating several layers within the distribution channel allows Tower Paddle Boards to sell a $1200 retail SUP for under $700.

Less than a year after starting their online store, sales had taken off and Tower was selected to be on ABC’s primetime TV show, Shark Tank, to pitch to a renowned panel of investors. The show filmed in July of 2011, and billionaire Mark Cuban offered to invest $150,000 for a 30 percent stake in Tower Paddle Boards. Cuban also negotiated for a first right of refusal to invest in any business that Aarstol raised money for in the future (this was a first ever for the show). That deal closed in November of 2011, and Aarstol had to keep the deal a secret for nine months as the show didn’t air until March 16, 2012.

Shark Tank aired to over 6 million people, and Volusion helped Tower prepare for the onslaught of traffic. For the show, Tower upgraded to one semi-dedicated server plus another dedicated server with load balancing between the two of them, and also installed a splash page upfront to ease the burden on the database.

“Getting airtime on a #1 hit show like Shark Tank is notorious for crashing websites. Tower Paddle Board’s site withstood the rush just fine.” -Mark Cuban, Billionaire and Dallas Mavericks Owner

Tower did more business in the 72 hours following the show than they did in the first six months in business. Within weeks of the show airing, Aarstol wrote Mark Cuban his first dividend check for $50,000 (a 33 percent return on his investment in 120 days from funding). Overall, Tower’s business has tripled in the last year, and in 2012, they’re on pace to reach $1.5 million in sales.

Aarstol is happy he partnered with Volusion for his online store and feels confident knowing that the company is helping him push his business forward. He looks forward to continued success, knowing the Tower Paddle Boards site will be able to grow with his business.

“Volusion has everything that is essential to run an efficient, high-performing ecommerce business. Online business is a rapidly evolving field – the technology, the marketing, and the general understanding of what works and what doesn’t. Volusion does a great job of evolving right along with the bleeding edge of the web business, and that proves invaluable as you can let them do much of the heavy lifting and just flip on new functionality as it becomes relevant.” –Stephan Aarstol, Owner of Tower Paddle Boards

“It’s exciting to work with so many entrepreneurs who have unique and growing businesses. Volusion is there to back these businesses when their online stores are bringing in lots of traffic and, even better, lots of sales.” – Clay Olivier, Volusion CEO

About Volusion
Volusion gives you everything you need to open a successful online store. Whether you’re an ecommerce novice or seasoned online seller, you will get the ultimate set of business tools, including your own website, reliable hosting, effective marketing tools, and much, much more. Over 35,000 customers such as Nalgene, US Open and 3M trust Volusion to power their online business, leveraging a full suite of customer support offerings, including free 24×7 assistance via phone, email and live chat. Volusion is the most comprehensive, one-stop shop for building and growing a successful online business. For more information about Volusion, please visit

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